Christmas is coming, the goose is getting fat.

Holiday music has been playing in malls for about three weeks now, and Christmas isn’t for another month. I know Jingle Bell Rock is supposed to be fun, but after hearing various covers by Billy Idol, Hilary Duff and the Jonas Brothers, I’m funned out.

As North Americans, ubiquitous Christmas music after Halloween is the cross we bear. We showed ’em that we like to consume, so we get to hear music to remind us of that affinity, for two straight months every year. Had we known about Frosty and Santa Baby, I’ll bet we would have done a little less buying and little more… well, anything else, really.

This is all a segue into what I’ve been thinking about lately: As Christmas music prods us to get into the “holiday spirit” (as in, reminds us to start shopping), I am acutely aware that while excess is nice, there are basic human needs that aren’t being met, both locally and internationally. Without rhyming off platitudes about the real reason for Christmas (as I’m not sure there *is* one), I’m reminded that a lot of the stuff we’re about to buy our friends and family is just more of what they don’t need. Moreover, there are billions of people who need basic survival items. I see this as an opportunity.

I have been brainstorming a few new ideas for this Christmas. Excited to see what comes of it.


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